038 | 特朗普2.0时代的媒体 American media in the Trump 2.0 Era

美轮美换 The American Roulette

【聊了什么】

2024年美国大选成为碎片化媒体全面登上主流舞台的标志性时刻。特朗普凭借即兴发挥和饱和式传播触及最广泛的选民，而哈里斯则押注高制作水准的保守媒体策略。然而，事实证明，特朗普的打法更加奏效，进一步巩固了右派的传播优势。

右派媒体多年来精心构建忠实的受众群体和完整的生态系统，而左派却在整合声音和扩大影响力方面表现乏力。左派是否需要一个自己的 Joe Rogan 来打造更具凝聚力的宣传机器？

随着特朗普2.0时代的来临，传统媒体正在面临前所未有的生存危机。“Pivot to center”的策略是大势所趋，还是一场徒劳的挣扎？

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【时间轴】

00:02:15 碎片化媒体如何定义2024选举战场？网红大选还是播客大选？

00:04:45 特朗普的媒体战术：饱和式即兴传播

00:19:30 哈里斯的媒体战术：传统的广播式传播

00:27:35 新媒体崛起后的政治讨论：门槛降低还是生态割裂？

00:47:45 保守派派媒体生态的成功：左派是否需要自己的 Joe Rogan？

01:06:40 主流媒体的未来：Pivot to center 的可能性与传统媒体的生存危机

【我们是谁】

美轮美换是一档深入探讨当今美国政治的中文播客。

我们的主播和嘉宾：

小华：媒体人，美政观察者

Talich：美国政治/文化历史爱好者

杨一：旅英媒体人

【 What We Talked About】

The 2024 U.S. election marks a watershed moment, signaling the full ascent of fragmented media into the mainstream. Donald Trump utilized improvisation and saturation tactics to capture the widest possible audience, while Kamala Harris embraced a more traditional approach, prioritizing high production value and polished messaging. Ultimately, Trump’s strategy proved more effective, further entrenching the dominance of right-wing media.

For years, right-wing outlets have painstakingly cultivated a loyal base and a robust ecosystem, leaving the left grappling with challenges in unifying its narrative and extending its reach. Does the left need its own Joe Rogan—a singular voice to anchor a cohesive messaging machine?

As the Trump 2.0 era unfolds, legacy media faces an existential crossroads. Is the “pivot to center” an unavoidable recalibration, or merely a desperate bid to remain relevant in a media landscape reshaped by decentralization and innovation?

【Support Us】

If you like our show and want to support us, please consider the following:

Join our membership program: americanroulette.ghost.io

Support us on Patreon: www.patreon.com/americanroulette

Business Inquiries and fan mail: [e-mail]

【Timeline】

00:02:15 - How is fragmented media defining the battleground of the 2024 election? An influencer election or a podcast election?

00:04:45 - Trump's media tactics: Saturated improvisational messaging

00:19:30 - Harris's media tactics: Traditional broadcast-style communication

00:27:35 - Political discourse after the rise of new media: Lowering barriers or fragmenting the ecosystem?

00:47:45 - The success of the conservative media ecosystem: Does the left need its own Joe Rogan?

01:06:40 - The future of mainstream media: The possibility of pivoting to the center and the survival crisis of legacy media

【Who We Are】

The American Roulette is a podcast dedicated to helping the Chinese-speaking community understand fast-changing U.S. politics.

Our Hosts and Guests:

小华 (Xiao Hua): Journalist, political observer

Talich: U.S. politics, history, and culture enthusiast

Yang Yi: Journalist based in London

【拓展链接】

杨一的明信片 | Yang Yi | Substack https://yang1989yi.substack.com/

杨一的小红书 - 个人页 (xiaohongshu.com) https://www.xiaohongshu.com/user/profile/5f79bb4b000000000100a036

变革中的美国媒体 https://podcast.theamericanroulette.com/episodes/shifting-american-media-landscape

播客如何深度介入美国大选 https://www.xiaoyuzhoufm.com/episode/672de24af373fe5d4db8c761

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