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Be Ready: Excel your B2B marketing by deeply understanding your customer
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This is part two of five in a mini series takeover by The B2B Playbook.
In this episode you’ll learn:
- Why B2B online marketing is all about content. But your content journey starts with your customer, not your business.
- Step 1 in the B2B framework “Be Ready”.
- What questions to ask yourself right now so you can find the right customer or client
Enough from me, let’s get into the convo with Kev & George.
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