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303. Buddle Skincare: Gaylord VanGuilder on Innovating Baby Skincare and E-Commerce Strategies
Manage episode 446165917 series 2240483
In this episode, Logan sits down with Gaylord VanGuilder, CEO and co-founder of Buddle Skincare, an e-commerce brand set on solving diaper rash. The discussion traverses the importance of prevention in skincare, and Gaylord's extensive background in pharmaceuticals and consumer goods, including his experience with Blue Lizard Australian Sunscreen. The episode delves into the challenges of the baby skincare market, underlining the lack of R&D investment and the high costs of customer acquisition. Gaylord discusses partnerships with major retailers like Walmart, leveraging AI for business growth, and the fundraising grind for startups. Learn about Buddle's innovative approach, the impact of influencers, and insights on thriving in the competitive CPG market.
Be the first to see new episodes, along with a summary, key takeaways, and upcoming events, by subscribing to Middle Tech's Spotlight Series Newsletter: https://middletech.beehiiv.com/
Get in touch in the comments below, or reach out to us on social media:Twitter: https://www.twitter.com/middletechpodInstagram: https://www.instagram.com/middletechpod/LinkedIn: https://www.linkedin.com/company/middletech/TikTok: https://www.tiktok.com/@middletechpod?lang=enFacebook: https://www.facebook.com/middletechpod
Logan Jones’ SocialsX: https://x.com/lojo_kyInstagram: https://www.instagram.com/lojo_ky/LinkedIn: https://www.linkedin.com/in/lojo/
Evan Knowles’ SocialsX: https://x.com/EvanKnowles_LinkedIn: https://www.linkedin.com/in/evanmknowles/
Middle Tech is proud to be supported by:
KY Innovation: https://www.kyinnovation.com/
Bolt Marketing: https://www.buildwithbolt.com/
Hunsicker: https://www.hunsicker.co/firesides
477 episoade
Manage episode 446165917 series 2240483
In this episode, Logan sits down with Gaylord VanGuilder, CEO and co-founder of Buddle Skincare, an e-commerce brand set on solving diaper rash. The discussion traverses the importance of prevention in skincare, and Gaylord's extensive background in pharmaceuticals and consumer goods, including his experience with Blue Lizard Australian Sunscreen. The episode delves into the challenges of the baby skincare market, underlining the lack of R&D investment and the high costs of customer acquisition. Gaylord discusses partnerships with major retailers like Walmart, leveraging AI for business growth, and the fundraising grind for startups. Learn about Buddle's innovative approach, the impact of influencers, and insights on thriving in the competitive CPG market.
Be the first to see new episodes, along with a summary, key takeaways, and upcoming events, by subscribing to Middle Tech's Spotlight Series Newsletter: https://middletech.beehiiv.com/
Get in touch in the comments below, or reach out to us on social media:Twitter: https://www.twitter.com/middletechpodInstagram: https://www.instagram.com/middletechpod/LinkedIn: https://www.linkedin.com/company/middletech/TikTok: https://www.tiktok.com/@middletechpod?lang=enFacebook: https://www.facebook.com/middletechpod
Logan Jones’ SocialsX: https://x.com/lojo_kyInstagram: https://www.instagram.com/lojo_ky/LinkedIn: https://www.linkedin.com/in/lojo/
Evan Knowles’ SocialsX: https://x.com/EvanKnowles_LinkedIn: https://www.linkedin.com/in/evanmknowles/
Middle Tech is proud to be supported by:
KY Innovation: https://www.kyinnovation.com/
Bolt Marketing: https://www.buildwithbolt.com/
Hunsicker: https://www.hunsicker.co/firesides
477 episoade
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