It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Mike's Always Right: Adventures in the World of Creative Writing, Self Publishing and Marketing Fiction & Nonfiction Books
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Episode 1: Introduction, Social Media and Purple Cows
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Manage episode 194257050 series 1864325
Content provided by Mike's Always Right and Mike Eiman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike's Always Right and Mike Eiman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In the first episode of Mike's Always Right, Mike tells you a little bit about himself and his goals for this podcast. Then he jumps into the importance of caring about people when you manage your social media presence. He closes the program with a discussion of Seth Godin's classic marketing book Purple Cow, and how it ties in with one of Mike's latest projects.
…
continue reading
14 episoade
MP3•Pagina episodului
Manage episode 194257050 series 1864325
Content provided by Mike's Always Right and Mike Eiman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike's Always Right and Mike Eiman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In the first episode of Mike's Always Right, Mike tells you a little bit about himself and his goals for this podcast. Then he jumps into the importance of caring about people when you manage your social media presence. He closes the program with a discussion of Seth Godin's classic marketing book Purple Cow, and how it ties in with one of Mike's latest projects.
…
continue reading
14 episoade
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