28. Secrets for a High-Converting About Page You Won’t Hate Writing

Mind-Reading Marketing with Isabel Kateman

Did you write your about page about you? Have you heard that it’s actually supposed to be about your client? Confused? So are most people. The about page is the number one page my clients struggle with the most before working with me. It’s hard to strike the perfect balance between selling your service, sharing your story, and still keeping the content about your client. In today’s episode, I go through the exact formula I use with my 7-Figure Website service clients to create an about page that strikes the perfect balance between selling and connecting. No more guessing at what you’re supposed to write, no more staring at a blank page with frustration–if you follow my formula you’ll have a high-converting, strategic about page in no time!

In today’s episode we covered:

- Why an about page is so important for a strategic website

- How to strike the right balance between selling and connecting

- Why it’s so important to connect emotionally with your clients

- The six sections you need for a high-converting about page

- My exact formula I use with my 7-Figure Website clients and how you can follow it

Want to follow along and get the free guide? Download my Secrets to a High-Converting About Page You Won’t Hate Writing for even more tips and tricks.

Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!

For the Show Notes, head over to stripeddogcreative.com/podcast