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How refocusing on one marketing channel helps Encharge get from 0 to 4000 customers -- Kalo Yankulov, Growth Marketer and Co-founder at Encharge
Manage episode 345968611 series 3354052
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TIMESTAMPS
03:01 - Why you should focus on one single growth channel
14:59 - How to choose a marketing channel as a bootstrapped startup
17:33 - Journey of a bootstrapped company from 0 to 4000 customers
22:34 - Understanding Google and SEO
33:53 - How to create a product for link building
GUEST BACKGROUND
Kalo is the co-founder of Encharge.io - a marketing automation platform. Encharge launched in 2019 and Kalo and his team bootstrapped it to 4,000 customers as of today. All of its growth has been gained through organic search traffic.
MORE FROM ENCHARGE
Encharge was created in 2018 as an alternative to clunky unusable marketing automation tools. They believe that automating your SaaS marketing should be more enjoyable.
Learn more at encharge.io
MAIN INSIGHT
If you are a bootstrapped startup, focusing on one marketing channel and testing it for 6 to 12 months is the best path to go rather than spending your small resources on different channels.
KEY TAKEAWAYS
- Find a marketing channel - founder fit
- If a marketing channel is producing good results then it’s a good indication to focus on that channel
- Do not underestimate the learning curve in trying to find a marketing channel fit
- Focus on the bottom part of the funnel if you want to validate if the marketing channel
PRACTICAL STEPS
For finding a marketing channel:
- Find a marketing channel founder fit
- Validate the channel
- Focus on running your marketing for 6 to 12 months
- Find other channels to test your marketing efforts
For growing and building your SEO marketing channel
- Focus on the bottom of the funnel topics and keywords
- Look at the smaller competitors who are doing well
- Write content with SEO-rich keywords and topics
- Start link building
- Hire more content writers
TIPS FOR SUCCESS
- Do your best to create a product on link building
- Focus on one part of the funnel at first
- Do everything in a micro-test
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