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How to Create a Customer-Intent-Focused Content Strategy -- Charles Brecque, Founder and CEO of Legislate
Manage episode 352927657 series 3354052
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GUEST BIO
Charles Brecque is the founder and CEO of Legislate, a legal tech company that makes it easy for non-lawyers to create and manage lawyer-approved contracts. The company has focused heavily on simplifying legalese and helping businesses create robust contracts without a legal budget. Recently, Legislate crossed 100 paying customers and is growing rapidly thanks to SEO.
MAIN INSIGHT
Share content on your website that serves the full customer intent journey.
KEY TAKEAWAYS / ACTION STEPS
- Do high-level research to discover content that users will need, whether they already realize they need the solution or not
- Educate potential users on why your solution is appropriate
- Create educational content around how to use your solution
- Create spinoff content for how to use your solution in specific use cases
MORE FROM LEGISLATE
Legislate makes it easy for non-lawyers to create and manage lawyer-approved contracts. Learn more at https://www.legislate.tech/
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