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How Understanding Your Customer Will Lead To The Success Of Your Product -- Nadia Milani, VP Marketing at Proposify
Manage episode 345968606 series 3354052
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TIMESTAMPS
03:21 - Knowing what marketing campaign works
12:09 - Setting up your ideal customer profile
14:11 - Steps to implement a marketing campaign
18:49 - Tips to have a successful marketing campaign
20:45 - Collecting everyone’s point-of-view and aligning everyone on one vision
23:51 - How to get the best insights
GUEST BACKGROUND
Nadia is passionate about connecting businesses with their ideal customers. She has accelerated growth strategies for many B2B companies in the SaaS, e-commerce, and tech industries. Her sweet spot is when marketing intersects with technology.
She is a leader that has helped build high-performance teams, producing triple-digit growth in engagement, acquisition, and revenue. In 2020, Nadia was added to Marketo's Fearless 50 list as one of the top 50 marketers in the world.
MAIN INSIGHT
Understanding your customer and creating customer intimacy will lead to the success of your product and marketing campaigns.
KEY TAKEAWAYS
- You really need to understand your customers/users no matter what the stage of your company is
- Customers decide if your marketing campaign is successful
- Give your customers options on how to engage with you
- Involve your whole team in figuring out your ideal customer profile
- Create focus groups that are within your ideal customer profile
- Create polls and surveys if you have a tight budget
- The best insights come from actually talking to people
PRACTICAL STEPS
- Create opportunities to interview your customer
- Identify the pain points and AHA moments of your customer
- Identify what they love about your product and what else they need
- Identify why your customer chose you rather than competitors
- Create ideal customer profile (ICP) by having a cross-department workshop
- Make sure that everyone on your team is aligned and understands your actual customer
TIPS FOR SUCCESS
- Get a lot of viewpoints from the executive chain
- Listen to your customer before creating an ideal customer profile
- Dedicate time to listening to customer calls
- Test your homepage
- Build a collaborative culture within your company
- Maximize all your platforms in collecting customer feedback
MORE FROM PROPOSIFY
Proposify’s proposal software helps growing teams remove document bottlenecks and get visibility into the most important stage of your sales cycle: the close.
Learn more at proposify.com
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