Episode 92: Exploring the DTC model and what drives consumer engagement

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2y ago 34:20

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In today's episode, host Samantha Dover is joined by UK and US retail experts to discuss the direct-to-consumer (DTC) model by defining what it is and making sense of what all the hype is about. They address the key benefits for brands, how to scale, who the best-in-class disruptors are, and what future opportunities exist in the marketplace. But before brands jump in, consider some of the red flags, including the purchase drivers that encourage consumers to buy direct and consumers' barriers to entry. Mintel's retail experts discuss these topics and more - listen now!

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Host: Samantha Dover, Category Director, Mintel Beauty & Personal Care.

Guests :Nick Carroll, Retail Category Director, Mintel Reports UK.

Katie Hansen, Retail and Ecommerce Analyst, Mintel Reports US.

141 episoade

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