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MGN #5 - "Counting on virality is stupid" - with Lisa Kennelly, CMO @ Fishbrain
Manage episode 426913405 series 2282444
Content provided by Mobile Growth Nightmares Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mobile Growth Nightmares Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
The first episode of 2019 of MGN features another amazing guest: Lisa Kennelly (Twitter:LisaKennelly, Chief Marketing Officer at Fishbrain. Lisa moved from the top period-tracking app (Clue) to the top fishing app, although she has still not caught a fish, despite her best efforts. Lisa is a veteran mobile marketer with deep expertise in influencer marketing. In this episode, Lisa shares some of her biggest marketing mistakes, so you can avoid making them! As usual, this episode also features our "brilliant or bullshit" section and take a B/B stance on an article from Business Insider concerning the future of Influencer Marketing https://www.businessinsider.de/influencers-best-advertisers-because-theyre-regular-people-2018-8
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22 episoade
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Manage episode 426913405 series 2282444
Content provided by Mobile Growth Nightmares Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mobile Growth Nightmares Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
The first episode of 2019 of MGN features another amazing guest: Lisa Kennelly (Twitter:LisaKennelly, Chief Marketing Officer at Fishbrain. Lisa moved from the top period-tracking app (Clue) to the top fishing app, although she has still not caught a fish, despite her best efforts. Lisa is a veteran mobile marketer with deep expertise in influencer marketing. In this episode, Lisa shares some of her biggest marketing mistakes, so you can avoid making them! As usual, this episode also features our "brilliant or bullshit" section and take a B/B stance on an article from Business Insider concerning the future of Influencer Marketing https://www.businessinsider.de/influencers-best-advertisers-because-theyre-regular-people-2018-8
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