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How B2B Ledger App Khatabook Personalizes Customer Education To Fuel Growth

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Manage episode 301322513 series 2909158
Content provided by WMR.FM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WMR.FM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Good apps help users get stuff done. Great apps show them how, by harnessing customer education and personalized messaging to providing guidance and instruction that creates value for everyone. In episode #439, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Manasi Shah, Head of Communications at Khatabook. The fast-growing app has experienced 40x growth since 2019, achieving more than 10 million active users. Manasi discusses how customization in communication and education empowers users, creating new opportunities for her company to power lifecycle campaigns, encourage the use of new app features, and build trust.
Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

546 episoade

Artwork
iconDistribuie
 
Manage episode 301322513 series 2909158
Content provided by WMR.FM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WMR.FM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Good apps help users get stuff done. Great apps show them how, by harnessing customer education and personalized messaging to providing guidance and instruction that creates value for everyone. In episode #439, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Manasi Shah, Head of Communications at Khatabook. The fast-growing app has experienced 40x growth since 2019, achieving more than 10 million active users. Manasi discusses how customization in communication and education empowers users, creating new opportunities for her company to power lifecycle campaigns, encourage the use of new app features, and build trust.
Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

546 episoade

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