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Learn Gen Z Habits And Preferences To Up Your B2B Marketing Game in 2022
Manage episode 315579855 series 2909158
Mobile is our collective go-to for daily life and shopping, and this pattern also defines B2B commerce. New research from Chicago-based digital consultancy Rightpoint draws from consumer surveys to show how savvy brands can translate consumer experiences into B2B sales. In episode #449, our host Peggy Anne Salz catches up with Phillip Jackson, Chief Commerce Officer at Rightpoint. They talk about how marketers can harness approaches from gamification and rewards to social media and experiential marketing, build 1-to-1 relationships, drive engagement among business buyers, and reimagine the post-purchase journey.
Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
546 episoade
Manage episode 315579855 series 2909158
Mobile is our collective go-to for daily life and shopping, and this pattern also defines B2B commerce. New research from Chicago-based digital consultancy Rightpoint draws from consumer surveys to show how savvy brands can translate consumer experiences into B2B sales. In episode #449, our host Peggy Anne Salz catches up with Phillip Jackson, Chief Commerce Officer at Rightpoint. They talk about how marketers can harness approaches from gamification and rewards to social media and experiential marketing, build 1-to-1 relationships, drive engagement among business buyers, and reimagine the post-purchase journey.
Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
546 episoade
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