52- FortKnight Optics: For Shooters By Shooters

Modern Canadian Shooter Podcast

In this episode we have Tyler, the man behind FortKnight Optics come on the show. In this episode, they share their experiences from Shot Show and explore various aspects of online shopping and firearms. Tyler recounts his encounters with industry personalities like Misty, Connor of CroMag, and Brandon Herrera at Shot Show, offering a glimpse into the dynamic world of firearms enthusiasts and professionals.

The conversation also delves into the challenges of online retail, particularly in the firearms industry, discussing issues such as inventory management and the pressure to provide fast shipping. Tyler shares insights from his brand, FortKnight Optics, which specializes in eyewear for shooting sports. He explains the motivation behind starting the brand and the challenges of creating eyewear that meets the specific needs of shooters, both in terms of functionality and style.

Tyler highlights the importance of high-quality eyewear for shooters, drawing parallels between eyewear and other essential shooting gear like rifle scopes. He discusses the development process of FortKnight Optics, including collaborations with renowned brands like Zeiss to create eyewear that not only enhances performance but also looks stylish and modern.

The episode also touches on the growth of FortKnight Optics, their collaborations with other brands, and their upcoming projects. Tyler shares their plans for expanding their product line, including prescription eyewear, new models, different lens colors, and designs tailored for women.
You can find FortKnight Optics' website HERE
You can find there Instagram page HERE

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