88: Erica Ehm on personal and professional reinvention

Mostly Money

Erica Ehm was one of the first MuchMusic VJs, shaping and influencing an entire generation of Canadians. Her career has seen a series of reinventions. After defining the role of music television host, she became a successful songwriter winning multiple Canadian Country Music Awards, SOCAN awards, and Juno awards. But the reinvention didn't stop there. She has launched two companies, including the the first influencer agency that was born out of YummyMummyClub.ca, and Ehm & Co (EhmCo.com), a digital agency focused on connecting brands with Canadian mothers.
She recently launched the "Reinvention of the VJ" podcast which not only reminisces about that golden era of Canadian music television, but what happened to much of the on-air talent after the disruptive effect of on-demand music streaming services on the industry.
With so many people facing personal and professional reinvention (COVID-related or otherwise), Erica brings her experience as a reinvention expert to the podcast and shares what worked for her, and what can work for you.
Mentioned in the show:
THAT Kurt Cobain interview that helped defined Erica's career: https://www.youtube.com/watch?v=3CTsGievjMU
Erica Ehm's blog post about her thoughts on the behind the scenes of that interview: https://www.ericaehm.com/erica-ehm-insights/2019/2/5/kurt-cobain-erica-ehm

Reinvention of the Vj Podcast: https://www.ericaehm.com/podcast
YummyMummyClub.ca
EhmCo.com
Erica Ehm on Twitter: @EricaEhm, Instagram: @EricaEhm
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