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Content provided by Porch Group Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Porch Group Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Data Fitness: Keep Your Data In Shape & Your Insights Fresh
Manage episode 377084660 series 3357682
Content provided by Porch Group Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Porch Group Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In today’s rapidly evolving digital landscape, data has become the cornerstone of successful brands, providing the foundation for informed marketing decisions. Just like maintaining a healthy lifestyle enhances your physical well-being, ensuring your data is in optimal condition is essential for the vitality of your campaign efforts.
In this podcast, Kym Vance, Head of Business Development, and Larisa Bedgood, Head of Marketing, will explore strategies to whip your data into shape and unveil strategies to sustain its agility and relevance over time.
Key Topics:
- The cost of out-of-shape data
- Causes of poor data quality
- Types of data hygiene to improve your data fitness
- How to leverage data appending to provide a holistic customer view
126 episoade
Distribuie
Manage episode 377084660 series 3357682
Content provided by Porch Group Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Porch Group Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In today’s rapidly evolving digital landscape, data has become the cornerstone of successful brands, providing the foundation for informed marketing decisions. Just like maintaining a healthy lifestyle enhances your physical well-being, ensuring your data is in optimal condition is essential for the vitality of your campaign efforts.
In this podcast, Kym Vance, Head of Business Development, and Larisa Bedgood, Head of Marketing, will explore strategies to whip your data into shape and unveil strategies to sustain its agility and relevance over time.
Key Topics:
- The cost of out-of-shape data
- Causes of poor data quality
- Types of data hygiene to improve your data fitness
- How to leverage data appending to provide a holistic customer view
126 episoade
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Similar cu Movers & Shakers, a Podcast by Porch Group Media
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
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