#21 - Customer, User and Human Experience Research

MRX Lab

In this episode of the MRX Lab from FlexMR, we look at the roles of customer, user and human experience research. What makes each of these domains different and where do they share similarities? We look back at the origins of UX and CX to investigate how they have evolved over time and what might be in store next.

This episode also serves as a deep dive into the emerging field of human experience research. While still new, there are a number of definitions that agree on one thing. HX involves understanding and designing for human emotion – it seeks to answer questions about people, not interactions or things. But will this be enough to differentiate the practice in the crowded research dictionary? Only time will tell.

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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)

For more info on FlexMR, visit www.flexmr.net

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