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MGT134: Vevo's Emerging Artist Program & Music Video Optimization Tips – JP Evangelista
Manage episode 238866339 series 1049688
Content provided by Andrew Apanov and Andrew Apanov (Dotted Music). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Apanov and Andrew Apanov (Dotted Music) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
JP Evangelista is Vevo’s Senior Vice President of Content, Programming & Marketing. His teams work with artists, managers, and record labels to secure and promote music videos, exclusive premieres, and live events across the Vevo platform. Over the course of the last 18 months, Vevo has been pushing original content creation and promotional strategies to support emerging artists, championing acts like Billie Eilish and Alessia Cara.
On this Music Growth Talks episode, JP explained how their DSCVR and LIFT programs work for artists at different stages of their careers (regardless of label affiliation), and gave tips on optimizing music videos for the YouTube environment.
Listen to the episode in full to learn why a long intro in your video will hurt its performance, as well as how to appear on Vevo's radar for potential inclusion in the DSCVR program.
⏯ Go to http://dottedmusic.com/2019/podcast/mgt134-vevo-jp-evangelista for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov
156 episoade
Distribuie
Manage episode 238866339 series 1049688
Content provided by Andrew Apanov and Andrew Apanov (Dotted Music). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Apanov and Andrew Apanov (Dotted Music) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
JP Evangelista is Vevo’s Senior Vice President of Content, Programming & Marketing. His teams work with artists, managers, and record labels to secure and promote music videos, exclusive premieres, and live events across the Vevo platform. Over the course of the last 18 months, Vevo has been pushing original content creation and promotional strategies to support emerging artists, championing acts like Billie Eilish and Alessia Cara.
On this Music Growth Talks episode, JP explained how their DSCVR and LIFT programs work for artists at different stages of their careers (regardless of label affiliation), and gave tips on optimizing music videos for the YouTube environment.
Listen to the episode in full to learn why a long intro in your video will hurt its performance, as well as how to appear on Vevo's radar for potential inclusion in the DSCVR program.
⏯ Go to http://dottedmusic.com/2019/podcast/mgt134-vevo-jp-evangelista for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov
156 episoade
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Similar cu Music Growth Talks by Dotted Music
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
Billboard's Keith Caulfield (Managing Director, Charts and Data Operations) and Katie Atkinson (Executive Digital Director, West Coast) offer weekly Billboard chart breakdowns, discuss the hottest music news and cover the year’s biggest musical events. Casual pop fans, chart junkies and everyone in between are invited to this weekly half-hour discussion.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
An independent radio station from Tel Aviv. For music lovers by music lovers.
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