MGT146: New Revenue Opportunities for Artists in the Gaming Industry – Andres Lauer (Five Vectors)

Music Growth Talks by Dotted Music

Content provided by Andrew Apanov and Andrew Apanov (Dotted Music). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Apanov and Andrew Apanov (Dotted Music) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

4+ y ago 31:47

MP3•Pagina episodului

Andres Lauer is a former UMG exec who is now a co-founder of Five Vectors, alongside an esports/gaming expert Wasae Imran. They are building a technology that will enable independent artists and labels to engage with gaming communities in their native environment.

In this episode of Music Growth Talks, Andres shares how music impacts people’s identity in the social space like gaming and how they’re using that to market artists’ music. He then explains how Five Vectors is going to create a new music interaction layer for gamers, while presenting new revenue opportunities for independent artists.

Andres talks about the scale of the gaming industry, describes the importance of understanding gamers and what type of music they may be best responding to (it’s not only EDM!), and looks into the future of music.

⏯ Go to http://dottedmusic.com/2020/podcast/mgt146-five-vectors for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

156 episoade

#Business #Music Marketing #Music Business #Music Industry #Music Promotion #Dotted Music #Andrew Apanov #Andrew Apanov (Dotted Music #WeSpin