We believe that everyone who runs should have a great soundtrack. Not one curated by an algorithm, but one that’s hand-picked by a DJ who runs too. The Runcast with John Richards brings you a dynamic mix of music and inspiration to keep you company and motivate you on your run, no matter what your level.
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Branding for Musicians: What It Is and Why It Matters…
MP3•Pagina episodului
Manage episode 302302407 series 2982201
Content provided by Music Marketing Manifesto Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Music Marketing Manifesto Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
When a musician comes to me with a troubled marketing campaign, 9 times out of 10 the issue is in the branding...
However, branding is one of those ambiguous words that most people think they understand but seldom truly do. Musicians tend to associate it more with the simpler concept of "image", "genre", or "niche". But branding goes much deeper than that.
Ultimately your brand is your core identity; it's what makes you unique and stand out from the hundreds of thousands of other musicians out there making similar music.
Your brand is the succinct expression of your unique qualities, and when well crafted, it creates a shortcut to the mind of your potential fans and makes all of your career decisions much much clearer; from the font you use on your website, to the targeting options you choose, to the content that you share with your fans.
If you're not completely clear on what your brand is, then you're winging it. And if you're winging it, the odds are stacked against you...
In episode #37 of the Music Marketing Manifesto Podcast I go into depth on my concept of "brand". I explain what it is, why it's so important, and outline a few actionable steps that you can take right now to better develop your brand.
…
continue reading
However, branding is one of those ambiguous words that most people think they understand but seldom truly do. Musicians tend to associate it more with the simpler concept of "image", "genre", or "niche". But branding goes much deeper than that.
Ultimately your brand is your core identity; it's what makes you unique and stand out from the hundreds of thousands of other musicians out there making similar music.
Your brand is the succinct expression of your unique qualities, and when well crafted, it creates a shortcut to the mind of your potential fans and makes all of your career decisions much much clearer; from the font you use on your website, to the targeting options you choose, to the content that you share with your fans.
If you're not completely clear on what your brand is, then you're winging it. And if you're winging it, the odds are stacked against you...
In episode #37 of the Music Marketing Manifesto Podcast I go into depth on my concept of "brand". I explain what it is, why it's so important, and outline a few actionable steps that you can take right now to better develop your brand.
61 episoade
MP3•Pagina episodului
Manage episode 302302407 series 2982201
Content provided by Music Marketing Manifesto Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Music Marketing Manifesto Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
When a musician comes to me with a troubled marketing campaign, 9 times out of 10 the issue is in the branding...
However, branding is one of those ambiguous words that most people think they understand but seldom truly do. Musicians tend to associate it more with the simpler concept of "image", "genre", or "niche". But branding goes much deeper than that.
Ultimately your brand is your core identity; it's what makes you unique and stand out from the hundreds of thousands of other musicians out there making similar music.
Your brand is the succinct expression of your unique qualities, and when well crafted, it creates a shortcut to the mind of your potential fans and makes all of your career decisions much much clearer; from the font you use on your website, to the targeting options you choose, to the content that you share with your fans.
If you're not completely clear on what your brand is, then you're winging it. And if you're winging it, the odds are stacked against you...
In episode #37 of the Music Marketing Manifesto Podcast I go into depth on my concept of "brand". I explain what it is, why it's so important, and outline a few actionable steps that you can take right now to better develop your brand.
…
continue reading
However, branding is one of those ambiguous words that most people think they understand but seldom truly do. Musicians tend to associate it more with the simpler concept of "image", "genre", or "niche". But branding goes much deeper than that.
Ultimately your brand is your core identity; it's what makes you unique and stand out from the hundreds of thousands of other musicians out there making similar music.
Your brand is the succinct expression of your unique qualities, and when well crafted, it creates a shortcut to the mind of your potential fans and makes all of your career decisions much much clearer; from the font you use on your website, to the targeting options you choose, to the content that you share with your fans.
If you're not completely clear on what your brand is, then you're winging it. And if you're winging it, the odds are stacked against you...
In episode #37 of the Music Marketing Manifesto Podcast I go into depth on my concept of "brand". I explain what it is, why it's so important, and outline a few actionable steps that you can take right now to better develop your brand.
61 episoade
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