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Does Radio Still Make Sense?

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Content provided by Music Marketing Manifesto Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Music Marketing Manifesto Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Radio promotion is one of those things that has been around since the very beginning of the recording industry and historically it has been absolutely key to breaking an act.

However, radio promo is EXPENSIVE. It can cost you anywhere between a few grand and a few HUNDRED grand, depending on your format and your goals. And regardless of what you pay, there are no guarantees you will get the number of spins you are hoping for.

So in a world where streaming and and the internet have changed the way people consume music, and with radio listenership waning, it begs the question... Should independent musicians still invest a portion of their budget in radio promotion?

Find out in this episode of the Music Marketing Manifesto Podcast.

This episode is yet another in the "album release" series with Josh Solomon from the Empty Pockets.

  continue reading

62 episoade

Artwork
iconDistribuie
 
Manage episode 338767256 series 2982201
Content provided by Music Marketing Manifesto Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Music Marketing Manifesto Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Radio promotion is one of those things that has been around since the very beginning of the recording industry and historically it has been absolutely key to breaking an act.

However, radio promo is EXPENSIVE. It can cost you anywhere between a few grand and a few HUNDRED grand, depending on your format and your goals. And regardless of what you pay, there are no guarantees you will get the number of spins you are hoping for.

So in a world where streaming and and the internet have changed the way people consume music, and with radio listenership waning, it begs the question... Should independent musicians still invest a portion of their budget in radio promotion?

Find out in this episode of the Music Marketing Manifesto Podcast.

This episode is yet another in the "album release" series with Josh Solomon from the Empty Pockets.

  continue reading

62 episoade

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