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WTF are Hooks?

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Content provided by Music Marketing Manifesto Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Music Marketing Manifesto Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

When it comes to selling music, the winning formula goes something like this...

1. First, you "hook" your traffic with a simple sentence or two (in an ad, social post, or email) that makes your audience go... "I've gotta hear this".

2. You build a bond with your audience by sharing music, telling stories, and making them go... "I love this artist".

3. You ask your fans to buy some stuff and stream your music. Cha-ching!

It's as straight forward as that.

And it all starts with creating those HOOKS.

Hooks are this simple "conversation starters" that become the basis for your ad campaigns, your email subject lines, and your social media posts.

If you're not able to describe your music in a way that makes people want to click, then you're dead in the water.

In the latest episode of the Music Marketing Manifesto Podcast we dive into the art and science of creating Hooks for your music.

  continue reading

62 episoade

Artwork
iconDistribuie
 
Manage episode 326026302 series 2982201
Content provided by Music Marketing Manifesto Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Music Marketing Manifesto Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

When it comes to selling music, the winning formula goes something like this...

1. First, you "hook" your traffic with a simple sentence or two (in an ad, social post, or email) that makes your audience go... "I've gotta hear this".

2. You build a bond with your audience by sharing music, telling stories, and making them go... "I love this artist".

3. You ask your fans to buy some stuff and stream your music. Cha-ching!

It's as straight forward as that.

And it all starts with creating those HOOKS.

Hooks are this simple "conversation starters" that become the basis for your ad campaigns, your email subject lines, and your social media posts.

If you're not able to describe your music in a way that makes people want to click, then you're dead in the water.

In the latest episode of the Music Marketing Manifesto Podcast we dive into the art and science of creating Hooks for your music.

  continue reading

62 episoade

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