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100. Curious About...Analyzing Reformulated Products in the CPG Contact Center
Manage episode 414154549 series 3490007
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This week I’m Curious about… how contact centers track consumer response to reformulated products. Check out this week's episode, where we dive into the nuances of tracking CPG reformulations in the contact center. Here's what you'll learn:
🔎 Consumer Acceptance: Discover how contact center data can offer early insights into how consumers react to product changes, whether it's a new taste, texture, or ingredient. We'll discuss the challenges and opportunities of tracking consumer feedback.
📊 Tracking Strategies: Learn about different approaches to monitoring consumer feedback, from benchmarking against similar reformulation initiatives to comparing year-over-year data. We'll share tips on collaborating with marketing teams to get close to the reformulation and what to potentially expect to hear from consumers.
Remember, and especially with Reformulated products -- contact center feedback can lead to special partnerships with loyal consumers, even when the comments sound like complaints.
🎧 Tune in to gain a POV of how contact centers can play a pivotal role in understanding consumer acceptance of reformulated CPG products. Links will be in the comments.
Episodes mentioned in this Episode: #2 New Products Tracking and #11 Advertising Comments Tracking
SPONSORSHIP: My new website – mycuriouscolleague.com - is sponsoring today’s episode. Do, check out my new website at www.mycuriouscolleague.com for more content, including past podcast episodes, YouTube videos, and even a free official sticker! Show your support for our function and for the My Curious Colleague Podcast. Let's keep learning together! 🙌
#cpgcx #contactcenter #productreformulation #customerfeedback #cpg
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