182- Public Relations: How Long Does It Take to Get known?

Nata PR School (EN)

You're probably like me, and you love shortcuts.

You may have discovered ChatGPT and the time and money it saves you.

And here you are with your new product, program, or service that you're launching in a few weeks, and you want sales to be instantaneous.

I understand you!

And I would like to promise all our clients that in a few months, dare I say a few weeks, the major media will all be excited and will report and write articles about them.

But although humans love the shortest paths, they often need time to adopt novelties and process new information.

"How long does it take to get noticed?" several of our clients ask us.

There is no universal answer to this question.

I have seen many campaigns have different levels of success (faster or slower) depending on several factors:

• Is it a product that meets a pressing need?
• Do trends favour promotional work?
• Is it a product that creates instant desire?

Remember the COVID-19 vaccines; there was a real pressing need, but it was a global emergency. Have you noticed the extent of the media coverage obtained by pharmaceutical giants?

Yes, I know it's an extreme example, but it perfectly illustrates a pressing need.

I love trends because we often rely on them to get our clients noticed.

Think of the vegan wave that affects not only the food industry but also cosmetics and even fashion.

A new Ferrari, a luxury product, can create a pressing need and instant desire among our journalist friends (and their consumers), depending on the industry.

Suppose you participate in a reality TV show viewed by millions of people. In that case, your fame will skyrocket; overnight, depending on the country, you will be recognized on the street and gain thousands (sometimes millions) of followers on your social media.

But for the rest of the universe, it's different, it often takes:

1. time;
2. telling your story from several angles;
3. investing in continuous communication and presence.

So, how long does it take to get known when you're just a mortal or a young company?

Several months, sometimes years, by being consistent with a continuous public relations strategy.

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I am here to help you.

Nata

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