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205- Public Relations to Connect with New Clients
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Hello PR friends!
I love it when young digital marketing professionals discover public relations.
I especially love seeing the light in their eyes light up when I talk to them about our clients' articles, which are published online with clickable links that direct readers to the companies/products they discover.
"This is exactly what we're looking for!" they tell me.
What joy on my part when I feel an understanding of what we do and our young digital marketing professionals understand that public relations is not a profession of the past, nor on the verge of extinction, but more relevant than ever.
It is a profession that will not simply disappear because we build relationships, and relationships are fundamentally human.
I just found a whole theme for a podcast here!
But let's get back to our sheep.
So, how to connect with new audiences through public relations:
- Identify what your potential clients read.
- Find out online who the journalists are who talk about your industry or your competitors.
- Take an interest in these journalists and read what they write.
- Send them relevant information that will interest them.
When you connect with a journalist you don't know, put yourself in the energy of exchanging information.
It's very simple: the same emotion should guide you in your exchange as when you share your joy of discovering a new restaurant with your best friend.
No frills are needed. You get straight to the point.
That's part of what I teach you at NATA PR SCHOOL.
But while waiting for our next cohort in fall 2024, I invite you to get on our list, review your emails and press releases, and remove anything that is superfluous and does not get straight to the point.
Yes, I know it may seem strange at first, but the more you connect with new journalists simply and efficiently, the more they will want to talk about you to their readers.
These readers are your potential clients.
Yes, that's what distinguishes public relations from social media, although we have many things in common.
PR still often goes through an intermediary: the journalist or the influencer.
It's up to you to make them want to talk about you to their readers or their fans.
It's just like your friend to whom you recommend this great new restaurant.
You certainly make him want to try it!
Want to know more about how to use PR to connect with new audiences?
Let me know: nata@natapr.com
Check out our links and sign up for our lists so you do not miss anything.
Nata
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