#FASuccess Ep 390: Helping Prospects Find Their Way To You Online With (Local) SEO, With Brent Carnduff

Nerd's Eye View | Kitces.com

Welcome back to the 390th episode of the Financial Advisor Success Podcast!

My guest on today's podcast is Brent Carnduff. Brent is the founder of Advisor Rankings, a marketing firm based in Boise, Idaho that specializes in search engine optimization for financial advisors.

What's unique about Brent, though, is how his firm helps advisors maximize both the advisor's organic SEO to attract prospects with specific planning needs through effective content creation, and their local SEO to rise to the top of the Google rankings when a consumer simply searches for a financial advisor located near them.

In this episode, we talk in-depth about how Brent helps advisors improve their local SEO, starting by claiming and then accurately and completely filling out their firm's Google Business Profile page, why Brent recommends that advisors ask their clients (consistently and systematically, to be compliant) to write a review on Google in order to boost both the firm's search ranking and the number of prospects who actually visit the firm's website, and why Brent views local SEO as an opportunity for advisors who already work with clients in their geographic area to turn their existing presence into a geographic niche that more effectively attracts new nearby prospects.

We also talk about Brent's advice for maximizing organic SEO to attract clients with planning needs that match the advisor's expertise, including the optimal cadence and length of content for SEO purposes, Brent's recommendations for selecting topics for website content, in particular writing lengthy hyper-specific posts on focused subjects that won't appear on more generalist websites but are relevant to the firm's ideal clientele, and Brent's tips for coming up with ideas for content, such as by simply writing articles to answer the questions that an advisor's clients are already asking.

And be certain to listen to the end, where Brent shares how serving a specific client niche can play a major role in helping an advisor really rise in Google search rankings, why Brent finds that local SEO can have a positive impact in 6 months but organic content-based SEO has to be a more long-term investment for a firm, and why Brent hired a coach to get his own business to the next level, especially by helping him to price his services at their real value, and helping him to get more comfortable in delegating tasks so he can focus his time on providing his SEO expertise to the advisors he serves.

So, whether you're interested in learning about how Brent assists advisors in improving their local SEO, content strategies that Brent recommends that advisors can leverage to resonate with their target clientele, or how Brent advises on maximizing organic SEO, then we hope you enjoy this episode of the Financial Advisor Success podcast, with Brent Carnduff.

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