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It’s Always Media Thursday with special guest Marco Bertozzi, President EMEA, Whalar

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Content provided by New Digital Age. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by New Digital Age or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for another discussion of the ins and outs of a week in digital media and marketing.

In a busy week for real-world industry events, we celebrate the return of both Mediatel's Future of Brands event and the IAB's flagship Engage.

We're joined by special guest Marco Bertozzi, President EMEA, Whalar who talks about why influencer marketing is such a natural next step in a career defined by being on the front line of digital's evolution.

And we discuss the impossibility of being cynical about the return of Cannes Lions.

As he says: "Only the most cynical of people could have a problem with hanging out in Cannes after the last couple of years. It'll have a renewed vigour and the people going will have a lot of energy to be part of this immense real-life opportunity."

  continue reading

103 episoade

Artwork
iconDistribuie
 
Manage episode 332831982 series 3366204
Content provided by New Digital Age. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by New Digital Age or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for another discussion of the ins and outs of a week in digital media and marketing.

In a busy week for real-world industry events, we celebrate the return of both Mediatel's Future of Brands event and the IAB's flagship Engage.

We're joined by special guest Marco Bertozzi, President EMEA, Whalar who talks about why influencer marketing is such a natural next step in a career defined by being on the front line of digital's evolution.

And we discuss the impossibility of being cynical about the return of Cannes Lions.

As he says: "Only the most cynical of people could have a problem with hanging out in Cannes after the last couple of years. It'll have a renewed vigour and the people going will have a lot of energy to be part of this immense real-life opportunity."

  continue reading

103 episoade

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