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Episode 90: Empire Communities' Marketing Insights: The Art of Selling Lifestyle
Manage episode 404102929 series 2303529
Content provided by New Home Insights Podcast and John Burns Research. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by New Home Insights Podcast and John Burns Research or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
“Lifestyle” is one of the hottest concepts in new home sales and marketing. At its core, it means designing homes that not only have a specific buyer in mind but a buyer who knows exactly what they want and where they want it. It relates to both community and home. Lifestyle is about offering the right rooms and features in a home and the right amenities—schools, retail, parks—in a community. It is your identity wrapped up in your home and your neighborhood. Building on our sales and marketing focus from our previous episode of the New Home Insights podcast with Stephanie McCarty of Taylor Morrison Homes, we chat with Caroline Simmel, Senior Vice President of Sales and Marketing for Empire Communities’ Georgia and Tennessee region. Caroline and her colleagues are all about lifestyle, but she also discusses trends and preferences, processes and methods with us.
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101 episoade
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Manage episode 404102929 series 2303529
Content provided by New Home Insights Podcast and John Burns Research. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by New Home Insights Podcast and John Burns Research or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
“Lifestyle” is one of the hottest concepts in new home sales and marketing. At its core, it means designing homes that not only have a specific buyer in mind but a buyer who knows exactly what they want and where they want it. It relates to both community and home. Lifestyle is about offering the right rooms and features in a home and the right amenities—schools, retail, parks—in a community. It is your identity wrapped up in your home and your neighborhood. Building on our sales and marketing focus from our previous episode of the New Home Insights podcast with Stephanie McCarty of Taylor Morrison Homes, we chat with Caroline Simmel, Senior Vice President of Sales and Marketing for Empire Communities’ Georgia and Tennessee region. Caroline and her colleagues are all about lifestyle, but she also discusses trends and preferences, processes and methods with us.
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