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Eric Siu - How To Grow a Podcast To 1M+ Downloads Per Month, Building an Audience and Network From Scratch, Advice For Agency Owners, and More
Manage episode 406579951 series 3498518
Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up. These podcasts receive over 1 million downloads per month.
Follow Eric on Twitter: @ericosiu
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
- Work with Ryan's agency Tailwind
- Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter
Episode Topics & Timestamps
00:00 Early podcasting success fueled by validation and education.
05:59 Content strategy should align with expertise and budget.
08:48 Daily marketing podcast successful with 2700 episodes.
11:28 Ads to the newsletter to value, not ads.
14:23 Starting an agency is challenging but rewarding.
16:31 Start side hustle, secure financial cushion first.
21:06 Strategic hiring in the US, referral recruiting.
24:46 Productized agencies offer clear and predictable services.
26:28 Maintaining quality and demand for creators is important.
31:29 Webinar on real-life AI use cases.
35:53 Monthly marketing content with unlimited options available.
36:45 Finding sponsors for your newsletter through titles.
42:18 Financial subscriptions, conferences, and high returns.
44:48 Powerful email sales strategy: ask for a reply.
46:25 Creating communities for learning and networking.
50:00 Stay focused, avoid distractions and reach success.
Links Mentioned
33 episoade
Manage episode 406579951 series 3498518
Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up. These podcasts receive over 1 million downloads per month.
Follow Eric on Twitter: @ericosiu
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
- Work with Ryan's agency Tailwind
- Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter
Episode Topics & Timestamps
00:00 Early podcasting success fueled by validation and education.
05:59 Content strategy should align with expertise and budget.
08:48 Daily marketing podcast successful with 2700 episodes.
11:28 Ads to the newsletter to value, not ads.
14:23 Starting an agency is challenging but rewarding.
16:31 Start side hustle, secure financial cushion first.
21:06 Strategic hiring in the US, referral recruiting.
24:46 Productized agencies offer clear and predictable services.
26:28 Maintaining quality and demand for creators is important.
31:29 Webinar on real-life AI use cases.
35:53 Monthly marketing content with unlimited options available.
36:45 Finding sponsors for your newsletter through titles.
42:18 Financial subscriptions, conferences, and high returns.
44:48 Powerful email sales strategy: ask for a reply.
46:25 Creating communities for learning and networking.
50:00 Stay focused, avoid distractions and reach success.
Links Mentioned
33 episoade
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