58. Marketing in the Age of Authenticity: Tips for Personal Connection on Instagram

Next Brave Step Podcast

In this episode, Chelsy discusses the trends and benefits of face-to-face interactions on social media, particularly through the use of video. She highlights the influence of TikTok on Instagram and the importance of authenticity in content creation. The host provides tips for getting started with face-to-face videos, including the use of good lighting and planning out what to say. She emphasizes the power of video in establishing authority and building connections with the audience. The episode concludes with a call for podcast guest nominations and a reminder to download the Creative Sparks resource. Takeaways

• Face-to-face interactions on social media, particularly through video, are becoming increasingly popular.
• TikTok has influenced the trend of more authentic and less polished content on platforms like Instagram.
• Good lighting and camera cleanliness are important for creating high-quality face-to-face videos.
• Face-to-face videos help establish authority, build connections, and create a two-way conversation with the audience.

Chapters 00:00Introduction to the episode 00:57Trends in face-to-face interactions on social media 03:44The power of video in marketing 04:13TikTok influence on Instagram 05:11The importance of talking directly to the camera 06:38The trend towards authenticity in social media 08:02Tips for getting started with face-to-face videos 10:00Importance of good lighting and camera cleanliness 11:25Using face-to-face videos to establish authority 12:52The power of video in podcasting 13:22Trimming videos and engaging with the audience 16:15Sharing personal stories and building connections 17:10Using face-to-face videos for two-way communication 18:07Promoting the Creative Sparks download 19:07Call for podcast guest nominations 20:03Summary and conclusion