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Generative Art Meets Skincare With Shiseido

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Manage episode 394542949 series 2991091
Content provided by nft now and Nft now. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by nft now and Nft now or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Generative art and skincare? While it may seem an unlikely marriage, Shiseido's embrace of web3 offers key insights for brands.


Learn more in this panel hosted by Shiseido at Gateway Miami, featuring Art Blocks founder Erick “Snowfro” Calderon, and artist Jen Stark and moderated by Alessio Rossi, Executive Vice President of Shiseido Americas. The speakers explore the global beauty brand’s “Future Reflections” generative art collection, which features artists Stark, Kaoru Tanaka, Hannah Yan, and Robert Hodgin and is powered by Art Blocks Engine.


In this talk, we cover:

  • Why Shiseido embraced generative art
  • How free mints make sense for brands
  • Exclusivity and inclusivity in community-building

Follow Shiseido on X here:

https://twitter.com/SHISEIDO_USA


Follow Jen Stark on X here:

https://twitter.com/Jen_Stark


Follow Snowfro on X here:

https://twitter.com/ArtOnBlockchain


To listen to the audio version, go to pod.link/1561616636


To sign up for the nft now newsletter, where we break down the NFT market into actionable insights each week, go to: https://www.nftnow.com/



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

137 episoade

Artwork
iconDistribuie
 
Manage episode 394542949 series 2991091
Content provided by nft now and Nft now. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by nft now and Nft now or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Generative art and skincare? While it may seem an unlikely marriage, Shiseido's embrace of web3 offers key insights for brands.


Learn more in this panel hosted by Shiseido at Gateway Miami, featuring Art Blocks founder Erick “Snowfro” Calderon, and artist Jen Stark and moderated by Alessio Rossi, Executive Vice President of Shiseido Americas. The speakers explore the global beauty brand’s “Future Reflections” generative art collection, which features artists Stark, Kaoru Tanaka, Hannah Yan, and Robert Hodgin and is powered by Art Blocks Engine.


In this talk, we cover:

  • Why Shiseido embraced generative art
  • How free mints make sense for brands
  • Exclusivity and inclusivity in community-building

Follow Shiseido on X here:

https://twitter.com/SHISEIDO_USA


Follow Jen Stark on X here:

https://twitter.com/Jen_Stark


Follow Snowfro on X here:

https://twitter.com/ArtOnBlockchain


To listen to the audio version, go to pod.link/1561616636


To sign up for the nft now newsletter, where we break down the NFT market into actionable insights each week, go to: https://www.nftnow.com/



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

137 episoade

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