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Manage episode 359765179 series 3463726
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In this episode, Kevin describes how he started his career in advertising and marketing. He explains the importance of three fundamental growth steps to creating or relaunching a successful brand:
Growth Step #1- Knowing your value and The Value Equation.
Growth Step #2 – What does your brand stand for?
Growth Step #3 – Really understand your consumer.
Steve Jobs / What Apple Brand Stands For: https://www.youtube.com/watch?v=keCwRdbwNQY
Simon Sinek Tedtalk Your Why: https://www.youtube.com/watch?v=u4ZoJKF_VuA
If you have any questions about the content in Episode 1 or if you would like to contact Kevin regarding a project please reach out here: kevin@niftypicnic.com
For more information on Nifty Picnic Marketing visit here: https://www.niftypicnic.com/
Capitole
1. Intro (00:00:00)
2. Who is Kevin Simcock (00:00:30)
3. Growth Steps to Success Intro (00:08:59)
4. Growth Step 1: The Value Equation (00:09:34)
5. Growth Step 2: What does your brand stand for? (00:14:08)
6. Growth Step 3: Understanding your consumer (00:18:07)
7. Summary (00:23:06)
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