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The Creative Process
Manage episode 364897811 series 3463726
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This is part 2 of Unlocking Your Creativity. In this episode, I speak about the creative process for ideation and campaign ideas, the importance of a good brief and how to hone in your thinking to let great ideas rise to the top.
For more information on NIfty Picnic Creative Marketing visit: https://www.niftypicnic.com/
Have a question? Have an opinion? Contact me: kevin@nfitypicnic.com
Capitole
1. The project process (00:01:56)
2. The Creative Brief (00:03:36)
3. Step 1 - Research (00:05:47)
4. Step 2 - Knowing the target audience (00:08:33)
5. Step 3 - Ideation (00:11:37)
6. Step 4 - Cutting the crap ideas (00:18:06)
7. The client presentation (00:23:06)
8. Creative Production (00:25:26)
9. Wrap up (00:26:19)
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