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Ep 23 - Chief Marketing Officers (CMOs) and Nonprofits
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Welcome to The Nonprofit Counsel podcast, hosted by May Harris, Esq. In today's episode, we're honored to feature Jules Taggart, the visionary founder and CEO of Wayward Kind. This creative agency specializes in empowering nonprofits through impactful storytelling and strategic branding, assisting their clients on the path to strategic success. They offer various services, including brand development, digital marketing, content creation, and consulting, all geared toward helping clients connect authentically with their audience. Wayward Kind's approach combines creativity with data-driven insights, ensuring that their clients stand out in the market and build meaningful relationships with their donors and clients. Their commitment to innovation and collaboration makes them a trusted partner for those looking to elevate their presence and make a lasting impact.
IN THIS EPISODE:
[1:17] Jules describes her path to serving the nonprofit sector in developing market strategies
[3:28] Many nonprofits don’t know how or where to market, and a discussion of meeting donors where they are
[8:26] Jules suggests how to market strategically and the importance of storytelling
[14:01] Discussion of different marketing strategies for various audiences and Jules shares advice on how to start a marketing campaign
[19:12] Strategies to engage board members and the importance of involving your stakeholders
KEY TAKEAWAYS:
[4:09] Social media is a source nonprofits should be using to reach more donors and clients
[4:51] Nonprofits who are not having success marketing their mission may falter, not knowing which way to go, and in the meantime, they waste time and resources
[10:19] Good copywriting is necessary to tell a good story.
RESOURCES:
For Profit Law Group - Website
BIOGRAPHIES:
May Harris has been a pioneer of nonprofit law practice for over a decade, having founded For Purpose Law Group in April 2012. She serves the nation's nonprofit sector with unparalleled expertise, prioritizing her client's missions, visions, and values. She specializes in nonprofit & tax-exempt organizations, social enterprise & business law, and estate planning & charitable giving.
GUEST BIOGRAPHY:
Jules Taggart is the founder and CEO of Wayward Kind, a digital marketing collective certified by B Corp. She and her team of senior-level marketing experts work to bring greater visibility to purpose-driven organizations addressing complex social, environmental and community justice issues. Jules is a human-centered marketing strategist and fractional CMO. She believes intelligent business growth is fueled by forging deeper connections and creating more meaningful experiences online. Jules has an undergraduate degree in Communications from the University of Missouri—Columbia and a Master's Degree in Business Administration from the University of Missouri—Kansas City. She is an active member of We The Change, Entrepreneurs Organization and Rotary International member.
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