Designing for Emotions With Kate Purcell of KP Creative Strategy

Nonprofit Thrive

Kate Purcell is the Creative Strategist and Visual Designer for social change at KP Creative Strategy, a company that helps organizations working for social change communicate effectively and creatively. With over 15 years of experience in brand strategy and visual design, Kate specializes in crafting impactful communications that prioritize human connection. Her expertise lies in creating compelling infographics, websites, and branding, tailored to the needs of executives in the social impact sector.

Kate is also the Co-Founder and Creative Director of Pulse Forward, a boutique branding and design firm for nonprofits and social enterprises. Grounded in a belief in the beauty of humanity and a spirit of generosity, she is passionate about helping her clients amplify their messages and make a difference.

In this episode…

Designing for emotions involves crafting experiences that resonate deeply with users on an emotional level. By understanding how design elements can evoke specific emotions, designers can create more meaningful connections with their audience. How can we harness the power of emotional design to elicit desired responses and foster memorable experiences?

Creative strategist Kate Purcell discusses the crucial role of design principles in fostering effective communication. She emphasizes the significance of clarity and simplicity in conveying messages to diverse audiences, highlighting the importance of understanding users' needs and preferences. Kate underscores the value of consistency in design elements such as typography, color schemes, and layout, which contribute to enhancing readability and visual appeal. Moreover, she stresses the need for accessibility considerations to ensure that communication is inclusive and reaches individuals with diverse abilities. Kate's insights underscore the interdisciplinary nature of design and its pivotal role in facilitating meaningful interactions and conveying information effectively.

In this episode of the Nonprofit Thrive podcast, Ben Freda sits down with Kate Purcell, the Creative Strategist and Visual Designer for social change at KP Creative Strategy, to talk about designing for emotions. Kate discusses how she established KP Creative Strategy, the importance of psychographics in understanding your audience, and the value of annual business reports.