How to market your small business without relying on social media with Tess McCabe

Not Just About Copy with Emma McMillan

Tess McCabe is a graphic and website designer with two decades of experience driving results for her small business and solopreneur clients. She is known for her creative, clear and concept-driven design work, as well as her sound business advice, reliability, critical-thinking skills, and friendly, collaborative working style.

Tess also writes and designs books for creative professionals and small business owners through her publishing imprint Creative Minds. Her books, 'Self-Promotion Without Social Media', 'Conversations with Creative Women' and 'Graphic Design Speak' are available at bookstores around Australia. She loves good ideas and a strong cup of tea.

In this episode, you’ll hear:

• Why writing and publishing physical books has been so important to Tess
• Why Tess has moved away from social media – and how she markets her business instead
• How Tess approaches the process of book writing – and what’s on the post-it note stuck to her computer
• The importance of finding a way to create that works from you
• How investing time in making 1:1 connections and developing various income streams has ensured the longevity of Tess’ business.

How you can connect with Tess:

• Websites:
  • www.tessmccabe.com.au
  • www.creativemindshq.com
• Instagram: https://www.instagram.com/tessmccabe/

You may also love:

• Episode 60: Content experiences designed for humans with Tait Ischia
• Episode 45: Kindness online & off – Speaking friendly digital with Marie Nadal Sharma
• Episode 39: Control is not a dirty word with Ilana Kosakiewicz

Important links:

• Free resources: https://www.emmamcmillancopy.com/free-copywriting-resources/
• Sign up for my weekly email: https://www.emmamcmillancopy.com/
• Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/

This podcast is produced by Emma McMillan & Sarah Harney.
I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.