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Clara Armand-Delille: Differentiating Your Startup or VC Fund in a Crowded Market | Main Episode 12
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In this episode of the Nothing Ventured podcast, host Aarish Shah interviews Clara Armand-Delille, the founder of Third Eye Media. Clara shares her insights and expertise in strategic communications, media relations, marketing, and branding for startups, scale-ups, and VCs.
The discussion begins with a comparison of PR strategies for corporates, startups, and VC funds. Clara highlights the proactive nature of corporate PR, while startups focus on breaking into the news and generating a footprint. VC funds, on the other hand, work on building their brand, profiling partners, and promoting their portfolio investments.
The conversation then delves into the challenges startups face in the current funding landscape. Clara advises startups to invest in their initial launch, hire professionals if needed, and distill their unique value proposition. She also emphasizes the importance of celebrating smaller milestones and leveraging guest posting to sustain a brand presence.
The podcast explores the oversaturation of press and the need for startups and VCs to differentiate themselves. Clara suggests bridging the language gap early and targeting specific media outlets to showcase expertise and gain visibility. She also discusses the importance of building relationships with journalists and leveraging trends in the industry.
The episode concludes with a discussion on scaling from Europe to the US and the lack of repeat entrepreneurship in Europe. Clara advises startups to bridge the linguistic gap, secure coverage in English media, and use PR to position themselves as industry leaders.
Overall, the episode provides valuable insights into PR strategies for startups, scale-ups, and VCs, highlighting the importance of differentiation, media relationships, and sustained brand presence.
👂 Listen to the Primer / Main Episode here - https://youtu.be/-TM2pCeVYhs 🕒 Time stamps -
02:15 - Different Approaches to PR for Corporates, Startups, and VCs
09:12 - Distilling the Investment Thesis and Differentiating in the Market
13:11 - Balancing PR and Execution for Startups
15:46 - Avoiding Oversaturation of Press Coverage
19:38 - Leveraging Guest Posting to Build Brand and Sustain Footprint
22:20 - The Challenge of Scaling from Europe to the US
28:22 - Differentiating VCs in a Crowded Market
32:23 - Bridging the Linguistic Gap for European Startups
35:55 - Tips for Startups and VCs in PR Strategy
38:18 - Conclusion and Contact Information
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