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The Paper Plane Cocktail Hour: Location, Location, Location
Manage episode 334411128 series 2801139
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Sometimes a map does more than get you from point A to point B; it can define a destination, and by extension, our emotional connection to it. Just ask married couple Rachel Rheingold and Michael Berick, who were inspired by grocery totes sited on a trip abroad to launch Maptote in 2006. This Brooklyn-based house of design has been much imitated, but Rachel and Michael reveal how they keep their totes, pouches, and other vibrant offerings fresh year in and year out, garnering collabs with A-list clients like HBO, and keep their retail audience consistently coming back for more.
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