Entrepreneur Interview - Sarah Van Marketing

Odion Welch

Sarah Van Marketing is the treat that Google keeps giving this holiday season. Join us as we talk about balancing change, networking, family responsibilities and more importantly how to get found in Google!!!! Below are the tips she discussed or if you want to go straight to this source you can go to www.sarahvanmarketing.com She is also '' Sarah Van Marketing '' on all social media platforms 1.) Start Title Tag with your keyword. Your title tag is the most important on page SEO factor. The closer the keyword is to the beginning of the title tag, the more weight it has with search engines. 2.) Leverage SEO friendly URLs. Make your urls short and keyword rich. Focus on keeping it on an Edmonton or Author related keywords. Creating a blog tab and making yourself a source of knowledge would do wonders for your SEO. Having a Professional Contacts tab would allow you to endorse your partners. 3.) Add Modifiers to your titles. Tags like 2019 or Best or Edmonton or YEG. 4.) Wrap your Title in a

. The h1 tag is your headline tag. Most CMS’s (Wordpress) automatically add the h1 tag to your blog post title. Some themes override this setting. Check your sites code to make sure your title gets the h1 love.

Author in Edmonton

5.) Dazzle with Multimedia. Add new images on your site. They should also link through to the respective pages on your site. i.e. Engaging images, videos, and diagrams can reduce your bounce rate and increase time on site. 6.) Wrap Subheadings in

. Include your target keywords in that heading.

Mental Health in Edmonton

7.) Drop your keywords in the first 100 words in the article. Keep it rich. Mention Edmonton Mental Health, YEG Content Consultant, etc. 8.) Use Outbound links. Outbound links help Google decide what your pages topic is and has you show up in relative content requests. Outbound links will help your Google ranking. You can use some links on your Professional Contacts Page. 9.) Use Internal Links. All your images should be linked to the same respective pages. 10.) Boost Site Speed. Google uses page speed as a ranking signal. It should not take longer than 3 seconds to load. Compressed images will improve your load time. Check your hosting. Perhaps you can get a faster host. 11.) Sprinkle in LSI Keywords. (Latent Semantic Indexing) Use synonyms to increase your pages Google relevancy and quality. Add it to your write ups, 3 LSI keywords every 1000 words. We should create a list. 12.) Image Optimization. Make sure all your new compressed images contain those target keywords. For example, label the image as AuthorInEdmonton.jpg TopAuthorConsultantinEdmonton.png 13.) Use Social Sharing Buttons. Social shares generate more eyeballs on your content. Social Sharing Buttons can increase your sharing by 700%. You should share from these buttons as well to help raise your numbers! Perhaps the Buttons can be larger and more prominent. Have them at the top of your page rather than the bottom. 14.) Post Long Content. SEO adage of length is strength. Longer content ranks significantly higher on Googles first page. When rewriting the content on your website, go into depth. Talk about each service. Use every Author and Mental Health related keyword you can think of. You should start a list. 15.) Boost Dwell Time. If someone hits the back button immediately upon landing on your site’s page, it shows Google that you have a low dwell time. This is an indicator of a low-quality site. Writing long engaging content will keep viewers on your site longer.