Ep. 45: History Of Coke In Two July Days

Offbeat Wall Street

This week, we're shaking up the format a bit. Instead of our usual tour through the darker alleys on Wall Street, we're taking a look at a little bit of business history. And in deference to Independence Day (and to cold beverages), we're going for a July-centered theme. In this episode, we detail two key days in the history of the Coca-Cola Company, both taking place in July, but happening nearly seven decades apart. In the first, we look at the July day in 1916 when Coke introduced its now-iconic bottle. In the second, we fast-forward to the 1980s, when the company had to fight to save itself from one of the biggest blunders in corporate history.