))
Why Your Mobile App Company Needs Email
Manage episode 320579562 series 3235095
Content provided by OneSignal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by OneSignal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Episode 27 of the OneSignal podcast hosted by Sasha Langholz welcomes Kate Nowrouzi, Vice President of Email Deliverability & Product Strategy at Mailgun, who brings us her thoughts as an email expert with over 20 years of experience in the space.
As companies face growing expectations to execute flawless omnichannel experiences and serve users the right message on the right channel at the right time, email is a channel that mobile apps need now more than ever. Mobile apps can use this channel to effectively message users across devices, throughout their daily routines, and to bring users back after first install.
Nowrouzi explains how email’s high ROI, permanent message format, and space to communicate makes it an ideal channel for a variety of marketing and transactional use cases.
63 episoade
Distribuie
