045. How To Engage Your Audience Physically and Virtually with Mark Sullivan

Online Events Made Simple

Have you been wondering how to make the big pivot to virtual events? Are you a complete newbie when it comes to event technology and the virtual event world? As we speak with guest speakers and discuss our own experiences with the virtual and hybrid event industry, we will be going through the challenges you may face along the way and how to overcome these.

With the current situation, the rise and requirement for virtual and hybrid events are definitely on the rise - have you made the move yet? Listen to our live podcast every week on our Facebook page, or you can listen to the podcast version to find out how you can make your online events simple.

Mark has over 15 years’ experience in the Events and Publishing industry. He has a strategic understanding of the challenges that media owners face. He really enjoys understanding audiences and partnering with organisers to deliver something meaningful.

Mark starts off the podcast by introducing himself and what he does at Circ data, the conversation then shifts to technology and virtual/hybrid events. He gets into detail about the positives and negatives of using event technology platforms and the differences in marketing strategies when advertising a virtual event in comparison to physical events..

Introduction and Circ data (2:14) Virtual and hybrid events (7:27) Positives & negatives (16:12) Marketing (23:11)

EVENTMIND is a market leader in the virtual meetings and events sector. EVENTMIND provides training, consultancy and delivery for businesses looking to engage virtually with their audience and community. You can give us an email on [e-mail] or alternatively call us on 0330 133 3485.

EventMind does not endorse any particular virtual event platform or software. We review the platforms available on the market monthly (through a combination of client feedback, test events and demos). There’s no platform which is an ‘all in one’ or ‘all inclusive’ solution when it comes to virtual event platforms. Bear in mind, most virtual event platforms were originally live event apps or software. Covid19 accelerated many platforms to pivot into creating virtual event solutions. In the long run, this seems to be a smart move as hybrid events are likely to become standard (especially if you understand how to monetize hybrid events and maximise global audience reach).