It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Panel: Lesson's from retail's most effective social advertising - with Shhh Silk and Esther & Co.
Manage episode 240600638 series 1408029
Content provided by Online Retailer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Online Retailer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Panel: Lessons From Retail’s Most Effective Social Advertising Social Marketing continues to surprise in its integration of innovation and creativity. Generating compelling, authentic and meaningful engagement is key for retail social success. Unfortunately, there is no set social formula for any organisation, although it’s highly beneficial to hear from those who are raising the bar on impactful content creation. This session explores what’s required in 2020 to curate relevance and depth in social communication. Session Participants: Olivia Carr (Shhh Silk) Travis Wright (Esther & Co.) Oliver Rhodes (Peoplevox) Marc Raco (MouthMedia Network) ABOUT THIS PODCAST SERIES For the second year in a row, the Live Podcast Series with NORA Network and Mouthmedia Network made a triumphant return to the Online Retailer expo floor - featuring a selection of prominent retailers in lively discussion around the latest trends, challenges and solutions in our ever-changing industry.
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Manage episode 240600638 series 1408029
Content provided by Online Retailer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Online Retailer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Panel: Lessons From Retail’s Most Effective Social Advertising Social Marketing continues to surprise in its integration of innovation and creativity. Generating compelling, authentic and meaningful engagement is key for retail social success. Unfortunately, there is no set social formula for any organisation, although it’s highly beneficial to hear from those who are raising the bar on impactful content creation. This session explores what’s required in 2020 to curate relevance and depth in social communication. Session Participants: Olivia Carr (Shhh Silk) Travis Wright (Esther & Co.) Oliver Rhodes (Peoplevox) Marc Raco (MouthMedia Network) ABOUT THIS PODCAST SERIES For the second year in a row, the Live Podcast Series with NORA Network and Mouthmedia Network made a triumphant return to the Online Retailer expo floor - featuring a selection of prominent retailers in lively discussion around the latest trends, challenges and solutions in our ever-changing industry.
…
continue reading
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Similar cu Online Retailer
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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…
continue reading
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…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
continue reading
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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