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Open Source Growth: Powerful SAAS Marketing Strategies with Dean Denny, Director @ Owendenny Digital
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3 Hard & Fast Rules for SaaS and Online Business
Manage episode 363072169 series 3195034
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In this podcast, Dean, the founder of Owendenny Digital, discusses the importance of staying focused on growth metrics for SaaS companies and online brands. He emphasizes three hard and fast rules for success: setting clear goals and tracking progress, continuously testing and optimizing marketing strategies, and investing in customer success. Dean shares personal experiences and advises listeners to never lose sight of their growth metrics to achieve business growth and success.
Here, you will learn:
- Setting clear goals and tracking progress is crucial for measuring growth and success.
- Regularly monitoring key performance metrics helps establish baselines and track progress towards targets.
- Testing and optimizing marketing strategies and tactics is essential to discover effective approaches and improve results.
- Implementing an A/B testing protocol allows for continuous improvement and stacking wins on top of each other.
- Collecting and storing learnings from tests and initiatives enables informed decision-making and better future performance.
- Investing in customer success by providing top-notch support and a positive experience leads to higher customer retention.
Timestamps
[00:01:17] - "Business success requires focus."
[00:03:28] - "Confused by Revenue Metrics?"
[00:03:57] - "Grow with metrics: SaaS startups"
[00:05:13] - Track metrics to grow business.
[00:05:50] - Weekly CPA/CPL tracking for success.
[00:07:39] - "AB Testing: Strategy Matters Most"
[00:07:56] - Test, Track, Compound, Succeed.
[00:08:38] - Stacking wins for business scaling.
[00:10:08] - Improve customer experience
[00:10:44] - Grow business with accountability.
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
- Instagram: https://www.instagram.com/deanowendenny/
- LinkedIn: https://www.linkedin.com/in/deandenny/
Owendenny Digital, Australia's #1 SaaS Marketing Agency
- Instagram: https://www.instagram.com/owendennydigital/
- Facebook: https://www.facebook.com/owendennydigital
- LinkedIn: https://www.linkedin.com/company/owendenny/
- YouTube: https://www.youtube.com/@owendennydigital
- Website: https://www.owendenny.com
WORK WITH OWENDENNY:
Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
Get Your Free Growth Diagnostic
2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.
Have a friendly 10-minute chat with Dean
We look forward to hearing from you!
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