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Open Source Growth: Powerful SAAS Marketing Strategies with Dean Denny, Director @ Owendenny Digital
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Facebook Ads For SAAS: Everything You Need To Scale Your Product In Less Than 30 Minutes
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In this episode of Open Source Growth, host Dean Denny covers everything about Facebook ads for software as a service (SaaS) companies in under 30 minutes. He emphasizes the importance of Facebook ads for achieving T2D3 growth and the need to revisit customer personas.
Dean covers objectives, creatives, targeting and bid strategies, landing pages, and CRMs to optimize Facebook ads for SaaS companies. He highlights how Facebook ads can effectively target ideal customers, making them cost-effective for businesses. Dean urges listeners to take action and start using Facebook ads to grow their SaaS business.
Tune in to this valuable and informative podcast to learn how to crush it with Facebook ads.
In this episode, you will learn:
- Importance of Facebook ads for SaaS companies and why they need to have a Facebook ads campaign to achieve growth.
- How to go back to your customer personas to make the most out of Facebook ads.
- Objectives you must set and the creatives you must develop for your Facebook ads campaign.
- Targeting strategies and bid strategies that are effective for SaaS companies.
- Importance of effective landing pages and how to roll them out.
- Use of CRMs with Facebook ads for SaaS companies.
- Cost-effectiveness of Facebook ads and the ability to target people based on interests or demographics.
- Ability to target people at all stages of the customer journey.
- Set up conversion tracking and track your performance to determine the cost of leads, marketing qualified leads, demo calls, and booked meetings.
- Different placements available on Facebook ads, including Instagram and Facebook audience network.
Timestamps:
[00:02:09] - Grow business with Facebook targeting.
[00:03:12] - Target audience with tailored messaging.
[00:05:27] - Bid for clicks, conversions, ads.
[00:06:36] - Target audience with laser focus.
[00:11:21] - Tailor content to different personas.
[00:14:10] - Testing ad creatives and copy.
[00:15:45] - Target customers with remarketing and Lookalike Audiences.
[00:19:01] - Test different platforms for success.
[00:21:13] - Track leads for better AI results.
[00:24:11] - Track and measure SaaS performance.
[00:26:30] - Facebook: Brand Awareness & Conversions
[00:28:54] - "Scale your SaaS with Facebook Ads."
Note: This podcast episode is available for free on Spotify, Apple Music, and the Owendenny.com/blog website.
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
- Instagram: https://www.instagram.com/deanowendenny/
- LinkedIn: https://www.linkedin.com/in/deandenny/
Owendenny Digital, Australia's #1 SaaS Marketing Agency
- Instagram: https://www.instagram.com/owendennydigital/
- Facebook: https://www.facebook.com/owendennydigital
- LinkedIn: https://www.linkedin.com/company/owendenny/
- YouTube: https://www.youtube.com/@owendennydigital
- Website: https://www.owendenny.com
WORK WITH OWENDENNY:
Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
Get Your Free Growth Diagnostic
2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.
Have a friendly 10-minute chat with Dean
We look forward to hearing from you!
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