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“Growth at Any Cost” is a Path to Failure. You Need Quality Revenue - Here’s How

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Manage episode 427990475 series 2990248
Content provided by Rachael McBrearty. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rachael McBrearty or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
For years, the mantra was to book any deal, at any cost, and just show the revenue growth. That model is now outdated as Boards want to see quality, profitable revenue. All deals are not created equal, and you should incentivize your sales team to focus on quality.

Key takeaways:
  • Why it’s no longer enough to chase the most revenue, to grow at all costs even if you aren’t profitable.
  • Why it’s no longer enough to manage complex (and costly) revenue calculations on clumsy, error-prone spreadsheets.
  • Why it’s no longer enough to blindly call the ball on your forecasts and white-knuckle it through the year hoping you were right.

These approaches might have worked for your predecessors, but today, we have the technology and tactics to push well beyond that. A quality revenue operation is the engine that drives your business, and most organizations don’t give their revenue operation the attention it deserves. In this sprint of a talk, we will cover how you can measure and motivate to achieve quality revenue.

If you enjoyed this episode, then please either:

OpsStars Podcast is hand crafted by our friends over at: fame.so

Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing
Check out our three most downloaded episodes:

  continue reading

92 episoade

Artwork
iconDistribuie
 
Manage episode 427990475 series 2990248
Content provided by Rachael McBrearty. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rachael McBrearty or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
For years, the mantra was to book any deal, at any cost, and just show the revenue growth. That model is now outdated as Boards want to see quality, profitable revenue. All deals are not created equal, and you should incentivize your sales team to focus on quality.

Key takeaways:
  • Why it’s no longer enough to chase the most revenue, to grow at all costs even if you aren’t profitable.
  • Why it’s no longer enough to manage complex (and costly) revenue calculations on clumsy, error-prone spreadsheets.
  • Why it’s no longer enough to blindly call the ball on your forecasts and white-knuckle it through the year hoping you were right.

These approaches might have worked for your predecessors, but today, we have the technology and tactics to push well beyond that. A quality revenue operation is the engine that drives your business, and most organizations don’t give their revenue operation the attention it deserves. In this sprint of a talk, we will cover how you can measure and motivate to achieve quality revenue.

If you enjoyed this episode, then please either:

OpsStars Podcast is hand crafted by our friends over at: fame.so

Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing
Check out our three most downloaded episodes:

  continue reading

92 episoade

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