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How To Use Social Media To Build an Email Subscriber List
Manage episode 431578328 series 2922581
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Summary
In this episode of optYOUmize, Brett Ingram discusses the importance of building an email subscriber list for digital marketing success. He explains how email lists enable repeated contact with prospects, increasing chances of converting them into customers. Brett outlines 12 strategies for leveraging social media to grow an email list, such as creating compelling lead magnets, optimizing social media profiles, sharing relevant content regularly, using strong calls to action, leveraging clickable links, hosting contests and giveaways, teasing exclusive content, conducting live Q&A sessions or webinars, collaborating with influencers, using paid advertising, engaging with the audience, and cross-promoting across platforms. The episode emphasizes that, while email marketing may seem old school, it remains an incredibly effective tool for sales and digital marketing.
Chapters
00:00 Introduction: The Power of Email Lists
00:29 Why Email Lists Are Essential
03:16 Challenges in Building an Email List
03:55 12 Strategies to Grow Your Email List Using Social Media
04:09 Creating a Compelling Lead Magnet
06:06 Optimizing Social Media Profiles
07:33 Sharing Relevant Content Regularly
10:21 Using Strong Calls to Action
12:01 Leveraging Clickable Links
15:43 Hosting Contests and Giveaways
17:34 Teasing Exclusive Content
17:57 Conducting Live Q&A Sessions or Webinars
19:09 Collaborating with Influencers
20:00 Using Paid Advertising
20:28 Engaging with Your Audience
21:11 Cross-Promoting Across Platforms
21:49 Conclusion: The Lasting Value of Email Marketing
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