Artwork

Content provided by Paris Podcast Festival. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paris Podcast Festival or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Player FM - Aplicație Podcast
Treceți offline cu aplicația Player FM !

Comprendre la mesure podcast et bien l'utiliser dans sa stratégie (En partenariat avec l'ACPM)

1:02:44
 
Distribuie
 

Manage episode 381389724 series 2562572
Content provided by Paris Podcast Festival. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paris Podcast Festival or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Depuis ces dernières années, les podcasts connaissent une montée en popularité significative en France. Plusieurs questions se posent concernant la mesure des podcasts, les acteurs et actrices impliqué.e.s, les normes en vigueur, la méthodologie de comptage des téléchargements, et la bonne utilisation des données dans une stratégie. Avec Marie-Noëlle Le Moal, directrice de la stratégie marketing et de l'innovation NRJ Global • Timothée Gérardin, responsable de la cellule audio chez Prisma Media • Carla Bertone, responsable marketing chez Louie Media • Animé par : Mathilde Jehan, directrice ACPM Fréquentation


Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

  continue reading

225 episoade

Artwork
iconDistribuie
 
Manage episode 381389724 series 2562572
Content provided by Paris Podcast Festival. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paris Podcast Festival or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Depuis ces dernières années, les podcasts connaissent une montée en popularité significative en France. Plusieurs questions se posent concernant la mesure des podcasts, les acteurs et actrices impliqué.e.s, les normes en vigueur, la méthodologie de comptage des téléchargements, et la bonne utilisation des données dans une stratégie. Avec Marie-Noëlle Le Moal, directrice de la stratégie marketing et de l'innovation NRJ Global • Timothée Gérardin, responsable de la cellule audio chez Prisma Media • Carla Bertone, responsable marketing chez Louie Media • Animé par : Mathilde Jehan, directrice ACPM Fréquentation


Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

  continue reading

225 episoade

Tüm bölümler

×
 
Loading …

Bun venit la Player FM!

Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.

 

Ghid rapid de referință

Listen to this show while you explore
Play