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Show Me the Money... by Program and Partner
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SaaS has a well established book of metrics as an industry that tend to revolve around a few key pillars of Revenue, Customer Behavior, and Marketing Costs. There's a lot to talk about within that space alone. If you've been listening then you know I tend to drill down toward Ecosystem. I'll come back to a primer on SaaS metrics soon, promise, but today is a conversation around the way I'd love to see Partner metrics evolve.
There's ongoing conversations around lagging indicators v. leading indicators and I went deep on a concept called Pipeline Velocity over the past few weeks. I think it's really fascinating and would love to see it applied to Partnerships. However, as I worked on a great comprehensive list of leading and lagging indicators FOR Partnerships.... I came up a bit short on the leading side. Even ChatGPT didn't help much.
I realized that all the metrics are built around lagging data, things that HAVE happened, and got back to what I really, truly want to see happen.
I want to see it all... by Program and Partner.
Aaron Howerton
www.linkedin.com/in/aaronhowerton
www.partneropspartner.com
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