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Guest: Stephen Lussier

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Content provided by Paul Zimnisky. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Zimnisky or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode of the Paul Zimnisky Diamond Analytics Podcast, Paul is joined by industry marketing legend Stephen Lussier. The episode begins with Paul sharing his “wish list” for the diamond industry. Next, the two discuss how the industry should reinvest profits from a record 2021. Then, Stephen explains why he sees men’s diamond jewelry as one of the next big opportunities for the industry. The conversation then moves to marketing diamonds in Japan and China, and the self-purchasing diamond consumer. The episode concludes with the two discussing diamond prices and whether the consumer goods industry will ever see another campaign the likes of “A Diamond Is Forever.”

Hosted by: Paul Zimnisky

Guest: Stephen Lussier

Guest plug: www.debeersgroup.com

More information on PZDA’s State of the Diamond Market report: www.paulzimnisky.com/products

Show contact: paul@paulzimnisky.com or visit www.paulzimnisky.com.

Please note that the contents of this podcast includes anecdotes, observations and opinions. The information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Please read full disclosure at: www.paulzimnisky.com.

Hosted by: Paul Zimnisky

Guest: Stephen Lussier

Guest plug: www.debeersgroup.com

More information on PZDA’s State of the Diamond Market report: www.paulzimnisky.com/products

Show contact: paul@paulzimnisky.com or visit www.paulzimnisky.com.

Please note that the contents of this podcast includes anecdotes, observations and opinions. The information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Please read full disclosure at: www.paulzimnisky.com.

  continue reading

68 episoade

Artwork
iconDistribuie
 
Manage episode 333866705 series 2653235
Content provided by Paul Zimnisky. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Zimnisky or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode of the Paul Zimnisky Diamond Analytics Podcast, Paul is joined by industry marketing legend Stephen Lussier. The episode begins with Paul sharing his “wish list” for the diamond industry. Next, the two discuss how the industry should reinvest profits from a record 2021. Then, Stephen explains why he sees men’s diamond jewelry as one of the next big opportunities for the industry. The conversation then moves to marketing diamonds in Japan and China, and the self-purchasing diamond consumer. The episode concludes with the two discussing diamond prices and whether the consumer goods industry will ever see another campaign the likes of “A Diamond Is Forever.”

Hosted by: Paul Zimnisky

Guest: Stephen Lussier

Guest plug: www.debeersgroup.com

More information on PZDA’s State of the Diamond Market report: www.paulzimnisky.com/products

Show contact: paul@paulzimnisky.com or visit www.paulzimnisky.com.

Please note that the contents of this podcast includes anecdotes, observations and opinions. The information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Please read full disclosure at: www.paulzimnisky.com.

Hosted by: Paul Zimnisky

Guest: Stephen Lussier

Guest plug: www.debeersgroup.com

More information on PZDA’s State of the Diamond Market report: www.paulzimnisky.com/products

Show contact: paul@paulzimnisky.com or visit www.paulzimnisky.com.

Please note that the contents of this podcast includes anecdotes, observations and opinions. The information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Please read full disclosure at: www.paulzimnisky.com.

  continue reading

68 episoade

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