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Marketing - Deep Dive 4 - An Overview of the 4 Ps
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Episode 4: The Marketing Mix – An Overview of the 4 Ps
In this episode, we explore the Marketing Mix, focusing on the four key elements that influence consumer decisions: Product, Price, Place, and Promotion. Using the fictional business BrewBliss, we demonstrate how businesses combine these controllable factors to meet customer needs, stay competitive, and adapt to market changes.
Through relatable examples and clear explanations, this episode provides practical insights into how businesses craft effective marketing strategies. Perfect for GCSE Business Studies students who want to master the 4 Ps and see them in action!
Credits: Audio and AI assistance powered by Google Notebook LM.
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